Advice and commentary from industry experts.
Franchisor Leaders: Balance Your Role in Franchise System Development
Depending upon the individual franchise system the role of the CEO can be broken down into three levels of engagement.
Franchisors Should Balance Franchise Development with Sales Growth
Not having an aggressive ramp-up program for new franchisees can lead to financial and operational problems six to nine months later.
Emerging Franchisors Should Manage System Growth
When developing a franchise program, franchisors need to manage recruitment and sale of new franchises, in order to maximize their true scalability.
Checklist for a Successful Franchise System
When a franchisor follows this strategy it can lead to sustained franchise system growth, strong brand recognition and continued franchisee satisfaction.
Franchisors Should Spend More Time Interviewing Candidates
As I look back on my role leading the franchise development process, I recall spending more time selling the franchise rather than probing deeply into a candidate’s qualifications.