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When a franchisor follows this strategy it can lead to sustained franchise system growth, strong brand recognition and continued franchisee satisfaction.

As I look back on my role leading the franchise development process, I recall spending more time selling the franchise rather than probing deeply into a candidate’s qualifications.

After a franchise prospect has submitted their franchise application and deemed qualified as a franchise candidate, they will continue through the franchise process.

Over the next 5 years, it’s expected that multi-brand franchisees will control over 75% of franchise units

There is one truism I’ve learned over the years–the franchisor better know what kind of candidate they should recruit and sign.

Having worked in the franchise industry for a number of years, I can state with a high degree of certainty that certain franchisors both large and small do not enforce this franchisee obligation.

With favorable franchise relations, franchisee prospects will receive a convincing validation from existing franchisees and franchisors, and be able to work towards similar goals.

In order to grow a franchise network, there are fundamental steps every franchisor should have in place, if they expect to grow their system.

Many people hear the phrase “blue collar” and automatically picture a job they have no desire doing because they’re meant for people who want to get their hands dirty.