Advice and commentary from industry experts.
Franchisors Should Balance Franchise Development with Sales Growth
Not having an aggressive ramp-up program for new franchisees can lead to financial and operational problems six to nine months later.
Emerging Franchisors Should Manage System Growth
When developing a franchise program, franchisors need to manage recruitment and sale of new franchises, in order to maximize their true scalability.
Checklist for a Successful Franchise System
When a franchisor follows this strategy it can lead to sustained franchise system growth, strong brand recognition and continued franchisee satisfaction.
Franchisors Should Spend More Time Interviewing Candidates
As I look back on my role leading the franchise development process, I recall spending more time selling the franchise rather than probing deeply into a candidate’s qualifications.
Better Safe than Sorry: Franchisors Be Prepared for These Questions
After a franchise prospect has submitted their franchise application and deemed qualified as a franchise candidate, they will continue through the franchise process.
Top Reasons to Become a Multi-Brand Franchisee
Over the next 5 years, it’s expected that multi-brand franchisees will control over 75% of franchise units
Every Franchisor Should Have One
There is one truism I’ve learned over the years–the franchisor better know what kind of candidate they should recruit and sign.
Franchisor Focus: Do You Truly Know How Your Franchisees are Performing?
Having worked in the franchise industry for a number of years, I can state with a high degree of certainty that certain franchisors both large and small do not enforce this franchisee obligation.
Franchisor Focus: All Franchisors Should Practice FRM
With favorable franchise relations, franchisee prospects will receive a convincing validation from existing franchisees and franchisors, and be able to work towards similar goals.