Our Research Team represents the foundation our company. The scope and accuracy of our reports is based upon a large amount of data and information collected from franchise documents, carefully screened Franchisee survey participants and other sources. In order to maintain our rapid growth we have recruited some of the top professionals in the fields of data collection and analysis. Our team is headed by a PhD consultant experienced in survey data collection and analysis specifically relating to customer and employee satisfaction. His primary goals are to ensure our strict compliance with data collection standards and protocols.
Employing industry standards and leading technologies in our data facility and online, our IT Team has designed and operates our proprietary “analysis engine” we use to process our data into valuable reports. They continue to enhance the technology we rely upon to provide meaningful and accurate data for our users. This team is also responsible for the integrity of our data and the way it is presented and visualized to end users.
Our interaction with franchised business interests and individual and multi- unit franchisee investors requires a thorough and deep understanding of franchising and how to achieve success. We combine this knowledge base with creativity and the skills needed to deliver relevant content to our franchise investors, clients and the franchise industry. With decades of experience in digital, print and online technologies, our Communications Team works to maintain the clarity and to meet the goals of our mission, message and our brand.