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About Us What We Do

Franchise Grade is the authority on franchise system information, providing research that has helped thousands of prospective franchisees Find The Best™ franchise.

Buying a franchise is a way for people to fulfill their dreams. It can enable people to achieve their financial goals and enjoy a new lifestyle. Thousands of people have bought a franchise and grew it into financial success.

Owning a franchise can change your life and help you to live the dream you wanted.

Buying the right franchise will enable you to leverage your skills, abilities and interests and own a profitable business.

Owning and operating a franchise can give you more freedom and control of your life.

But it's not for everyone.

Let FranchiseGrade.com help you find out if owning a franchise is right for you. Let us help you Find The Best™ franchise for you.

About Us Our Team

Our research, analytical, franchise investment and grading services gather, correlate information and analyze franchise data from a diverse cross-section of stakeholders in different franchised industries: retail, manufacturing, finance and service — to name just a few. In order to meet our objectives and service our clients, we've assembled a talented group of dedicated professionals into key teams:

Management Team

Jeff Lefler

Founder of the company who leads our Management Team as our Chief Executive Officer with fifteen years of small business experience, ten of those in franchising. Jeff has operated a successful franchise with Canada Bread since 2006. In 2008 Jeff created the National Bread Network, an Independent Franchisee Association representing Canada Bread Franchisees and was also a Member of the Strategic Committee of the International Association of Franchisees and Dealers.

Ed Teixeira

Our Chief Operating Officer is the founder and President of FranchiseKnowHow, L.L.C. a franchise consulting firm. Ed has over 35 years' experience as a Senior Executive for franchisors in the retail, healthcare, manufacturing and software industries and was also a franchisee. Ed has consulted clients to franchise their existing business and those seeking strategic solutions to operational, marketing and franchise relations issues. He has transacted international licensing in Europe, Asia and South America. Ed is the author of Franchising from the Inside Out and The Franchise Buyers Manual and has spoken at a number of venues including the International Franchise Expo and the Chinese Franchise Association in Shanghai, China. He has conducted seminars, written numerous articles on the subject of franchising and has been interviewed on TV and radio and has testified as an expert witness on franchising.

Legal Team

Eric Karp

Partner, Witmer, Karp, Warner & Ryan LLP, Boston MA is our United States Counsel. Eric is a highly respected and recognized US attorneys who exclusively represents Franchisees. Eric also acts as counsel to numerous franchisee associations and has served on the Board of Directors of the American Franchisee Association (AFA) for ten years. See Eric's full bio here.

David Gray

David Gray, Associate, Macdonald Sager Manis LLP, Toronto ON is our Canadian Counsel. David works in MSM’s Franchise Practice Group and is a Member of the Canadian Bar Association and Ontario Bar since 1999. David has significant experience in franchising, licensing, intellectual property and commercial and corporate disputes. See David's full bio here.
TIP: If you are a franchisee looking for legal advice at preferred rates, contact either Mr. Karp (ekarp@wkwrlaw.com) or Mr. Gray (dgray@msmlaw.net) and mention FranchiseGrade.com.

Research Team

Our Research Team representatives the foundation our company. The scope and accuracy of our reports is based upon a large amount of data and information collected from franchise documents, carefully screened Franchisee survey participants and other sources. In order to maintain our rapid growth we have recruited some of the top professionals in the fields of data collection and analysis. Our team is headed by a PhD consultant experienced in survey data collection and analysis specifically relating to customer and employee satisfaction. His primary goals are to ensure our strict compliance with data collection standards and protocols.

Technology/IT Team

Employing industry standards and leading technologies in our data facility and online, our IT Team has designed and operates our proprietary “analysis engine” we use to process our data into valuable reports. They continue to enhance the technology we rely upon to provide meaningful and accurate data for our users. This team is also responsible for the integrity of our data and the way it is presented and visualized to end users.

Communications Team

Our interaction with franchised business interests and individual and multi- unit franchisee investors requires a thorough and deep understanding of franchising and how to achieve success. We combine this knowledge base with creativity and the skills needed to deliver relevant content to our franchise investors, clients and the franchise industry. With decades of experience in digital, print and online technologies, our Communications Team works to maintain the clarity and to meet the goals of our mission, message and our brand.

Join Our Team

We are always open to adding new members to our team. If you are interested in learning more about our company and the opportunities we can provide, please send us a message.

About Us Our Concept

FranchiseGrade.com is the leading market research company in collecting, analyzing and publishing franchise performance results and statistics for the franchise industry.

The importance of franchise industry data collection and analysis cannot be over-stated. It represents the foundation for analyzing and reporting quality information needed by franchisee candidates and other investors necessary to make informed and qualified franchise investment decisions. Our core strength is analyzing, interpreting and presenting the franchise data as useful information. We analyze individual franchise systems, franchise sectors, categories and the entire franchise industry. Our franchise assessment, grading and standardized reporting tools provide industry stakeholders and investors with important data driven metrics to support the growth of successful franchise systems. Our products enable prospective franchisees to find the best franchise investments, franchisors improve performance, franchisee associations advocate for their interests and institutional investors find successful acquisitions.

Our products and services serve a variety of clients:

Our motivation is simple: we want to "raise the bar" and build a stronger franchise community for all stakeholders.