Advice and commentary from industry experts.
Franchisings Biggest Problem – Consumer Driven Investing
A good consumer experience is not a reason to invest in a franchise. It skews the decision-making process of a prospective franchisee from start to finish.
The 6 Most Common Careless FDD Errors
We see careless and common mistakes limiting the marketability of your FDD. These mistakes negatively affect the credibility of your franchise opportunity.
Franchisors Should Have Key Competitor Statistics
Franchisors operate in a highly competitive environment it’s critical that franchise development staff have as much data on their competitors as possible.
The Importance of Benchmarking Franchise Performance
Benchmarking your franchise system against your franchise category, franchise sector and individual franchises requires the right data.
The Most Successful Franchises Know Their Competitors
At Franchise Grade, when speaking with top franchisor executives about their success, we noticed how much data they have on franchise competitors.
Considering a Franchise? Be Sure to Compare Franchise Opportunities
When considering a franchise prospective franchisees need to compare franchise opportunities to find the best investment that meets their resources.
How Franchise Brokers Benefit from Franchise Benchmarking
Franchise brokers that are part of a franchise broker network represent multiple franchise systems. Using Franchise Intelligence is crucial for brokers.
Picking the Right Location for your Franchise
A franchise business has a brand name, but the location determines the number of customers who enter the space and purchase products.
Is Your Franchise Program Keeping up with Industry Trends?
As the franchise industry continues to grow in both size and brand diversity, various components of franchise systems evolve and change.