Prospective franchisees considering a specific franchise opportunity need to thoroughly evaluate each franchise opportunity. The information provided by Franchise Grade is based upon critical performance data from each Franchise Disclosure Document (“FDD”) and serves as the basis for grading each franchise. However, there is additional information not found in an FDD; this information represents positive traits that successful franchise systems share. Prospective franchisees can gather this information from various sources including existing franchisees, business brokers, and the franchisor.
When evaluating a franchise opportunity, there are specific performance indicators to consider. However, the evaluation should include other factors not found in the FDD or other documents. These factors are the positive traits that successful franchisors foster and share. Before the final step to franchising, it’s essential that the franchise candidate determines if the franchise shares the same traits as the successful franchises.