Healthy Franchise System Series, Conclusion2015 Facts & Figures Report Published on December 14, 2015
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How can Healthy Franchise Systems shape the industry tomorrow?
In concluding our special series comparing Healthy and Unhealthy Franchise Systems we summarize the previous six weeks reports on major differences in several Items of a Franchise Disclosure Document (FDD.) We looked at Item 3 Legal Actions, Item 5 Initial Franchise Fees, Item 6 Other Fees, Item 8 Rebates Received by Franchisor, Item 19 Financial Performance Representation, and Item 20 Outlet Growth.
The Key to Picking the Right Franchise For You is to Research, Analyze, and Ask Questions. No One Section of an FDD will provide an accurate indication of the Overall Health of the System. Each System Must be Given Its’ Due Diligence.
Each of these sections revealed clear differences between Healthy and Unhealthy Franchise Systems. These differences can be summarized in the following list that is in no way the entirety of our findings; Healthy Franchise Systems:
- Have much less litigation than Unhealthy Franchise Systems.
- Charge higher initial franchise fees.
- Have a higher royalty rate but charge far less in advertising fund fees.
- Receive less revenue in rebates from suppliers.
- 70% of Healthy Franchise Systems make an Item 19 disclosure versus 51% of Unhealthy Franchise Systems.
- Twice as many of the Healthy Franchise Systems disclose expense data compared to the Unhealthy Franchise Systems.
- High outlet growth that has averaged 10.5% over the past five years compared to -7% for Unhealthy Franchise Systems over the same period.
A Study of Ongoing Fees Between 2013 and 2016
We have completed a study on the changes in Ongoing Fees in the franchise industry using our data from 2013 – 2016 to publish the report.
The Franchise Disclosure Document Shouldn’t be a Secret
A Franchise Disclosure Document (“FDD”) presents key components of the franchise program including the obligations of the franchisor and franchisees.
The Complication of Buildouts in FDDs
As franchise system development becomes more competitive franchise systems are employing a new strategy to grow their brand and increase franchise sales.
Historical Trends of Key Franchise System Metrics
The composition of the franchise investment differs in key areas such as: franchise fees, royalty rates, territory protections and Item 19 disclosures.
Maximize the Power of Data to Sell More Franchises
Data has become essential to having a successful franchise development team. Those that maximize the power of data will sell more franchises.
Item 20 Errors Reflects on Franchisor Performance
When reviewing an FDD, we always keep our eyes out for any errors. The error that is the most troublesome for us is when we see Item 20 errors.