Home Reports Maximize the Power of Data to Sell More Franchises

Maximize the Power of Data to Sell More Franchises

2017 Facts & Figures Report Published on July 13, 2017

Get the Information that will Shape your Franchise Sales

Over the last few years, data has become essential to having a successful franchise development team. Those teams that maximize the power of data will sell more franchises and gain a competitive advantage in the industry.

We have worked extensively creating this package for you so you can learn how Franchise Grade® Franchise Intelligence™ brings together everything you need to study and analyze the franchise industry.

Franchisors must compete for attention and space to attract candidates. Understanding how to better allocate time and resources is critical for future success.

Franchise Grade® studies the industry, providing cutting edge research and franchise analysis. Learn how we help you sell more franchises with Franchise Intelligence.

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What you will learn from these whitepapers:

Top 10 Components of Franchise Excellence

The most successful franchises have similar characteristics. How many does your brand have?

Financial Disclosure is more than an Item 19

Financial disclosure helps you sell more franchises. The stats show that those with Item 19s grow at a faster rate.

How Data Will Help Sell More Franchises

Understand your competitors, benchmark against industry standards and use data driven marketing to promote your brand.

Multi-Unit Candidates Expect Franchise Intelligence

Compelling data drives multi-unit investors‘ decision making. Understand how to position your franchise with competitive analysis.

Emerging Franchise Systems have potential for Growth

The franchise industry has over a thousand emerging franchises. Some of these brands excel and grow to new heights.

6 Major Mistakes of Emerging Franchisors

Being aware of these pitfalls can save time and money, which are limited commodities for an emerging brand.

You will find the answers on what is most important to prospective franchisees, what to look for in your FDDs and why financial disclosure is so important to the success of your franchise.

About the Author: Jeff Stephenson
Providing thought leadership and a creative perspective. As a media specialist with experience on both sides of the franchising spectrum, I have a passion for helping people find their dream franchise and working with them to better their lives. Working as a Media Marketing Manager gives me the thrill of creating and contributing to many areas of this amazing industry. Each day I look forward to learning about the exciting news that is happening in franchising and sharing this with all the people in my network. With campaigns that have been recognized in Marketing Mag, I have crafted the ability to engage, inspire and relate to all of my clients throughout my career and personal life.

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A Study of Ongoing Fees Between 2013 and 2016

We have completed a study on the changes in Ongoing Fees in the franchise industry using our data from 2013 – 2016 to publish the report.

The Franchise Disclosure Document Shouldn’t be a Secret

A Franchise Disclosure Document (“FDD”) presents key components of the franchise program including the obligations of the franchisor and franchisees.

The Complication of Buildouts in FDDs

As franchise system development becomes more competitive franchise systems are employing a new strategy to grow their brand and increase franchise sales.

Historical Trends of Key Franchise System Metrics

The composition of the franchise investment differs in key areas such as: franchise fees, royalty rates, territory protections and Item 19 disclosures.

Item 20 Errors Reflects on Franchisor Performance

When reviewing an FDD, we always keep our eyes out for any errors. The error that is the most troublesome for us is when we see Item 20 errors.