As franchise system development becomes more competitive and attracting qualified franchise candidates becomes more challenging, franchise systems are employing a new strategy to grow their brand and increase franchise sales.
This strategy is based on presenting a choice of buildout options within their investment offering. Buildout options are defined as two or more investment ranges for a specific franchise brand. This could mean two types of locations, with a variety of investment ranges, that differ based by square footage, territory size or other market differentiation.
We identified 299 franchise systems in our database which offer multiple buildouts. With a total of 819 buildout options available within the 299 franchise systems, we dug deeper into the Item 7 buildout options.
What you will learn in this report:
- Buildout Options
- The number of franchises that offer multiple buildout options
- Buildout Averages
- The average of franchise systems that offer multiple buildout options
- Item 7 vs. Item 20 Differences
- Item 7 buildouts disclosed separately from Item 20
At Franchise Grade, we discovered that even if you offer multiple franchise buildout options and open yourself up to more available prospective franchisees, you are increasing the number of franchises you are competing against for the same investment dollars.