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An Analysis of Emerging Franchises – Part 2

2017 Industry Report Published on December 21, 2017

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We used our data to track the growth of new franchises over a ten-year period to present the challenges and opportunities that franchise brands face. Our research reveals that after attrition, 20% of franchises that started 6 to 10 years ago and continued franchising had 100 locations or more.

The results of the report indicated that emerging franchises have the potential to realize dynamic growth. However, to achieve successful growth start-up franchises need to follow certain guidelines when they launch their new franchise.

Robert Cresanti, CEO of the International Franchise Association commented in the report that “Emerging franchise brands will continue to fuel sustainable growth, competition, and innovation all which are essential in addressing and resolving concerns and challenges facing the business model.”

The findings and commentary from industry experts reveals how important it is for start-up franchises to begin with ample capital and a successful franchise model.

What you will learn in this report:

  1. Causes for Optimism

Evaluating the success factors that propel emerging franchise growth and timeline to hit each growth target.

  1. Advice From Those In The Know

Commentary from Tony Lamb, CEO of Kona Ice and Kevin Wilson, CEO of Buzz Brands (Mosquito Joe) on the factors that contributed to their success.

  1. Insights From Industry Experts

Read the insights and recommendations from industry professionals Lori Kiser and Gary Occhiogrosso.


Part One presented an overview of the franchise growth of start-up franchises for 1,207 franchises over a 10- year period.

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Written by Team

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