An Analysis of Emerging Franchises

2017 Industry Report Published on October 24, 2017

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We used our data to track the growth of new franchises over a ten-year period and present the challenges and opportunities that many franchise brands face. We researched how franchise brands progress from emerging startups to established brands.

The emerging franchises are the largest segment of the franchise industry, with 71% of franchise systems in the US having less than 100 franchised outlets. Although the dominant franchise systems continue to receive the majority of the investments into the industry, many smaller brands possess the potential to grow into large franchise systems.

It is crucial for the franchise industry to overcome the starts and stops of franchise growth to allow them to grow beyond a smaller number of locations.

What you will learn in this report:

  1. Franchise Challenges and Opportunities
    • Defining emerging franchise systems
  2. 10 Year Study on Emerging Franchises
    • Early stage growth and the difficulties
  3. Insights From An Expert

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About the Author: Jeff Stephenson
Providing thought leadership and a creative perspective. As a media specialist with experience on both sides of the franchising spectrum, I have a passion for helping people find their dream franchise and working with them to better their lives. Working as a Media Marketing Manager gives me the thrill of creating and contributing to many areas of this amazing industry. Each day I look forward to learning about the exciting news that is happening in franchising and sharing this with all the people in my network. With campaigns that have been recognized in Marketing Mag, I have crafted the ability to engage, inspire and relate to all of my clients throughout my career and personal life.


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