Of all the products in the Franchise Intelligence platform, Consumer is the most innovative. For the first time in the franchise industry, franchisors can view the comparisons and relationships between consumer satisfaction for the products or services a franchise offers and the performance of the franchise system.
Consumer supports a franchisor’s reputation management effort by analyzing results from a variety of consumer review websites. A franchisor can monitor consumer sentiment to ensure that their franchisees are delivering acceptable products and service to customers and clients.
Franchisor leadership and its franchisees will be able to know how their products perform in the marketplace from a consumer standpoint with outstanding benefits. Being able to tell a prospective franchisee that the franchise enjoys strong consumer satisfaction results can set a franchise apart from its competitors and lead to more franchise locations.
With this crucial information on hand, Consumer can provide a you an opportunity to manage its consumer reputation in ways which will benefit franchisors and their franchisees. Whether the client is a franchisor, prospective franchisee or investor, Consumer has the right answers.
For those who participate in the franchise industry it’s important to have access to the right information when you need it. The Franchise Intelligence Consumer product provides you that information.
When it comes to franchising, Murphy’s Law comes into play more often than desired. In many cases, a new franchise takes off slower than anticipated.
Before a prospective franchisee invests they must review the information disclosed in the Franchise Disclosure Documents.
The most immediate consideration is usually how much is the franchise fee and other ongoing payments like royalty and advertising fees.
In a recent study by the research team at Franchise Grade has indicated that 71% of franchise systems have 100 or fewer franchise units.
A good consumer experience is not a reason to invest in a franchise. It skews the decision-making process of a prospective franchisee from start to finish.