Skip to Content

Monitoring your Consumer Sentiment Is Key to Selling your Franchise

Published on October 12, 2017

Share Tweet Share

Of all the products in the Franchise Intelligence platform, Consumer is the most innovative. For the first time in the franchise industry, franchisors can view the comparisons and relationships between consumer satisfaction for the products or services a franchise offers and the performance of the franchise system.

Consumer supports a franchisor’s reputation management effort by analyzing results from a variety of consumer review websites. A franchisor can monitor consumer sentiment to ensure that their franchisees are delivering acceptable products and service to customers and clients.

Franchisor leadership and its franchisees will be able to know how their products perform in the marketplace from a consumer standpoint with outstanding benefits. Being able to tell a prospective franchisee that the franchise enjoys strong consumer satisfaction results can set a franchise apart from its competitors and lead to more franchise locations.

Consumer can help to answer questions that up until now would remain unanswered:

  1. Is there a positive relationship between good franchise system performance and consumer satisfaction?
  2. Does a franchise system have fragmented consumer satisfaction results among its franchise network?
  3. Are there certain negative attributes in a franchise system that relate to poor consumer satisfaction results?
  4. How positive or negative is the overall reputation of a franchise system?
  5. Which franchisees need to improve their consumer satisfaction results?

With this crucial information on hand, Consumer can provide a you an opportunity to manage its consumer reputation in ways which will benefit franchisors and their franchisees. Whether the client is a franchisor, prospective franchisee or investor, Consumer has the right answers.

For those who participate in the franchise industry it’s important to have access to the right information when you need it. The Franchise Intelligence Consumer product provides you that information.

About the Author: Ed Teixeira
Ed Teixeira is a recognized franchise expert with over 40 years’ experience in the franchise industry. He has served as a corporate executive for franchise firms in the retail, manufacturing, healthcare and technology industries and was a franchisee of a multi-million-dollar home healthcare franchise. Ed and Richard Chan are the authors of a new textbook, Franchising Strategies: The Entrepreneurs Guide to Success, to be published on July 1st by Routledge on July 1st. He has participated in the CEO Magazine Roundtable Meetings with business leaders from around the country and has spoken at a number of venues including the International Franchise Expo and Chinese Franchise Association in Shanghai, China. Over the course of his career, Ed has been involved with over 1,000 franchise locations and launched franchise concepts from existing business models. Ed can be contacted at [email protected].

Thinking about buying a franchise?
Not sure how much can you afford?

Fill out our Franchise Affordability Calculator

Related Articles

Franchising and Murphy’s Law

When it comes to franchising, Murphy’s Law comes into play more often than desired. In many cases, a new franchise takes off slower than anticipated.

Read More

Franchise Candidates Need to Dig Deeper

Before a prospective franchisee invests they must review the information disclosed in the Franchise Disclosure Documents.

Read More

Franchisors Need to Avoid Wasting Their Franchisee Leads

When franchisors strategize their system growth, the major focus is placed on the amount and quality of their franchisee leads.

Read More

There’s More to a Franchise Than the Fees

The most immediate consideration is usually how much is the franchise fee and other ongoing payments like royalty and advertising fees.

Read More

How Franchisors Can Build Brand Recognition

In a recent study by the research team at Franchise Grade has indicated that 71% of franchise systems have 100 or fewer franchise units.

Read More

Franchisings Biggest Problem – Consumer Driven Investing

A good consumer experience is not a reason to invest in a franchise. It skews the decision-making process of a prospective franchisee from start to finish.

Read More