The TOP 4 Traits Of A Successful Franchise System

Published on October 03, 2017

Share Tweet Share

There are certain traits that set successful franchises apart from their competitors. A successful franchise system is a healthy franchise system. There are 4 key traits that when used together help build a healthy franchise system. Adopting these traits leads to low franchisee turnover, an attractive investment opportunity for new investors, sustainable outlet growth and strong brand recognition and consumer satisfaction.

Franchise Grade Helps Build These 4 Traits of Successful Franchise Systems

  1. Using Data To Differentiate Value
  2. Successful franchise systems use data to understand their competitors, provide value to their candidates and better position the franchise investment. Candidates are always seeking more information. Our Benchmark and Compare products gives sales teams real-time access to competitive research and helps sales teams excel.

  3. Scalable Franchise Development
  4. Grow smart, scale quicker. Developing a successful franchise system requires the tools and data that can identify the best expansion opportunities. Maps identifies outlet growth or contraction between key competitors and sectors. Maps helps identify the best markets for expanding your franchise system.

  5. Training and Sales Coaching
  6. Quality not quantity. Franchise performance data can be a valuable tool for educating both employees and prospective franchisees. It provides a vehicle for marketing and delivering pertinent information to franchise candidates. With access to data, your sales team can help better educate candidates to make the right investment choice.

  7. Consumer Analysis
  8. Consumer reviews is used to strengthen your franchise sales presentation to candidates. Our Consumer product provides both operational and franchise sales support to better grow your brand. Analyze the consumer review rating differences between franchisees, find key markers to highlight the brand sentiment and use the data to support further franchise sales and development.

Franchise Intelligence is an ALL-IN-ONE solution that helps you sell more franchises, manage development, and study consumer sentiment.

Franchise Intelligence accelerates your franchise network growth.

Get on the platform used by the pros!

About the Author: Jeff Lefler
As the CEO of FranchiseGrade.com, Jeff understands that there is no Silver Bullet or sure-fire, simple way to pick a guaranteed franchise system winner. However, by using a little science and a lot of hard work, Jeff and the team at FranchiseGrade.com have developed a sophisticated research, analysis and comparison model to help potential investors and existing Franchisees assess a realistic value for any franchise system relative to others. It's called a Franchise Grade. With over fifteen years of small business experience and ten working in franchising as a multi-unit Franchisee, consultant and Franchisee Association President, Jeff has a good understanding of the level of hard work, dedication and commitment that drives a successful franchise system. As part of his ongoing involvement with the industry, Jeff also served as a Member of the Strategic Committee of the International Association of Franchisees and Dealers. Get in touch with Jeff to see how your system measures up at jeff.lefler@franchisegrade.com.


Thinking about buying a franchise?
Not sure how much can you afford?

Fill out our Franchise Affordability Calculator




Related Articles

New York Times Investigates Subways Abuse of Franchisees

New York Times investigation into the use of questionable practices by one its Franchise Development Agents that culminated in the agent acquiring two of a franchisees Subway stores.

Read More

The Fall of A Giant – Are Subway’s Healthiest Days Behind Them?

Read More

What Sub-Franchising Really Means

Sub-franchising is frequently confused with other franchise models, including area developers, master franchisors, regional developers.

Read More

Maximize Market Penetration and Branding with Multi-Unit Franchisees

Multi-unit franchising grows in popularity, in the Quick Serve Restaurant sector, this model continues to expand into other franchise sectors in popularity.

Read More

The Top 10 Franchise Grade Facts & Figures From 2017

Detailed studies on emerging franchise success rates, errors in Item 20 disclosure and sector performance, Franchise Grade’s reports help you.

Read More

A Road Block to Franchise Growth is Right Under Your Nose

New franchise growth is the top priority for emerging franchise brands. Many of these franchises have an obstacle on the road to more franchise locations.

Read More

Franchisors Need to Avoid Wasting Their Franchisee Leads

When franchisors strategize their system growth, the major focus is placed on the amount and quality of their franchisee leads.

Read More