Franchise Discovery Day has evolved into an integral component of the franchising process. It is a day when franchisors and franchise candidates have an opportunity to meet face to face after exchanging mutual information about the franchise opportunity. It is not unusual for the Discovery Day presentations to have a sales flavor since most Franchise Discovery Day presentations are designed to finalize the franchise transaction. A franchisor should use Discovery Day as a way to qualify the franchise candidate. However, some franchisors slant the agenda to promoting the franchise opportunity. Franchise candidates should keep this in mind as they go through the Franchise Discovery Day process.
By the time a qualified franchise candidate is invited to attend the franchisor’s Discovery Day, they should have acquired a good knowledge of the franchise program and had their most important questions answered. The advice to franchise candidates is to attend Franchise Discover Day near the end of the process after the candidate has had the opportunity to evaluate the franchise opportunity.
Franchise candidates need to take a pro-active approach when attending the Franchise Discovery Day, and not allow themselves to be sold.