Premier Floorball Franchisor Profile

Premier Floorball was established to introduce youth to the international emerging sport of floorball.  Traditional youth sport platforms are community run, and althought well run administratively, are often challenged with inconsistent quality and high turnover.  We have chosen to approach youth sports in a more non traditional way with a non traditional sport.  Our franchise system is designed to place ownership within the community to help establish and grow floorball clubs that consistently deliver high value and standards for the betterment of youth. 

The organized youth sports market is a multi billion dollar industry and with a new generations of parents who are looking for new sport alternatives that are safe, affordable fun and challenging for their child(ren), non traditional sports are beginning to emerge and get noticed. 

Our desire is to see the sport of floorball grow through franchising and for people all across this country experience this great sport!

Premier Floorball is known as a 'lifestyle' franchise, meaning that a franchisee operating a single Area should only be required to invest part time into operating their business and should comfortably meet the performance goals.  In the case that a franchisee chooses/qualifies to secure the rights to multi unit Area franchises, then there would be a requirement for them to invest more of their time and funds into opening multiple floorball clubs in their respective communities.

A Premier Floorball franchise could look like:

A Sales Professional- many independent personal service sales professionals rely on their network to get new business and referrals (i.e. real estate agent, mortgage broker, financial planner etc.). 
Owning this lifestyle franchise allows for the sales professional to continue to work in their industry but leverage the family relationships they form while operating their franchise.

A (Sports) Family - with youth being so involved in sports, many families find their time together centred around the parents watching or semi participating in their childs sport activity.  Operating a franchise together as a family provides them a way to work and play together and serves to teach the children about life skills such as taking ownership, being responsible, providing service, solving problems, being a leader not to mention managing finances.  The financial rewards could help a family take a vacation, put money towards education fund, buy a new vehicle and enjoy the fruits of their labour.

A Sports Business - whether the candidate be a sport retailer, sport coach, run sport clinics or camps having a complimentary business can serve to help a franchisee broaden their network, cross promote their existing business, build stronger customer loyalty and leverage databases to increase revenues.

A Shift/ Part Time Worker - its not uncommon for shift/part time workers to seek out things to do during their consecutive days off.  Finding a side job that can work with an ever changing shift schedule is challenging however, operating a side business whereby the franchise chooses their own dates/times for floorball activities can fit well in their schedule offers flexibility as well as supplemental income.

An Existing Solepreneur/ Franchisee - there are a number of existing solepreneurs/ franchisees who invest time and resources into finding and servicing children and family needs (i.e. tutor, nutritionist, fitness trainer, music lesson instructors etc.).  Leveraging these relationships to bring new products and services that align with the child(ren) & family permits the solepreneur/ franchisee a way to build a diversified business portfolio and generate additional income from an existing database of clients (and vice versa)

A Newbie Entrepreneur - its scary and intimidating to start a business from scratch.  Franchising is a less riskier option but many franchises are expensive and require large amounts of investment.  For a "newbie to business", starting out small with a low investment is a great way to learn the ropes and "dip their toe into entrepreneurship".

A "Franpreneur" Person - if someone is accustom to following systems and curriculums (i.e. military, teacher etc.), has the leadership qualities to champion a movement that will make an impact in their community, has an entrepreneurial itch then this type of franchise would be very rewarding personally and financially.

A Retiree - today many people are staring down retirement or accepting a career leave through attrition/ downsizing.  They are still active, healthy and have a desire to do something, even start their own business, but are uncertain of the many options available to them as they contemplate their next "phase in life".  A lifestyle franchise such as this can  help them integrate back into a 'work mode' on their schedule and help supplement their savings (and build equity for when they REALLY want to retire).

A Community Leader - there are leaders within their community, sport association, church and/or youth organizations who are proud to belong to such, and long to build it to be stronger and healthier.  Youth sport has the ability to reach children who can have a positive impact on their community and on themselves.  A sport environment that fosters healthy, safe, encouraging and edifying culture will play a big role towards a thriving and growing community.  Franchise systems that support franchisees by providing them tools, training and ongoing support to help accomplish this outcome can be personally (and financially) rewarding for such a leader.

A franchisee mandate is to establish a floorball club(s) in their community(s) by offering a number of floorball activities.

A floorball club can operate seasonally or year round, at the sole discretion of the franchisee.  Throughout the year a franchisee would seek out connection with schools, minor hockey associations, municipal recreation leaders, gym facility managers, youth organizations and corporations.  The aim is to leverage these connections to introduce the sport of floorball through a variety of floorball activities:

• in class school workshops
• Train The Trainer workshops for Phys-Ed teachers
• after school weekly programs
• minor hockey cross training clinics
• team/group parties
• Discover Floorball Nights
• drop in/ pick up sessions
• senior leagues
• corporate team building events
• floorball tournaments
• floorball camps

These floorball activities will help to showcase the sport of floorball and encourage the youth to join their community floorball club league(s). Although some of our floorball activities are geared towards adults, the primary goal is to leverage this adult engagement to have them experience the sport so they can in turn reach out to their children and have them join the community floorball club.  Youth participation is key as this will better serve the franchisee in sustaining their business (i.e.. higher probably that a youth will become a repeat customer).

In addition to having youth player registrations in their floorball club, franchisee can also engage in selling product, merchandise or seeking sponsorship to increase their revenues. Partnerships have been established with Approved Suppliers so that a franchise can benefit from wholesale pricing and earn the margins from retail prices.

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"An exciting game that promotes end-to-end plays with quick transitions and fluid game play. The rules of floorball rules stress the importance of safety and sportsmanship.

We recognize (floorball) as an activity that provides the opportunity to demonstrate achievement of the outcomes within the NS PE Curriculum but also provides extended learning opportunities to students outside of the classroom"

Mary Veinotte
Leader
6-9 Extra Curricular Sport
P-12 Physical Education
Halifax Regional Centre for Education

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"Floorball is a perfect cross training activity for hockey players because it hones the skills and endurance needed to excel on the ice.  Other benefits are that it’s a safe, easy to learn, and a ton of fun!”

Joe DiPenta
NHL Anaheim Ducks
2007 Stanley Cup Winner

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This sport (floorball) is a great training tool for the Dartmouth Whalers teams. What floorball does with hand/eye coordination, stick handling and creativity plus the cardio aspect of it, makes it an important training tool for our teams.

I feel that any team, or organization that is looking for a fun, impactful off ice training tool needs to make floorball their priority.

Sean McKenna
Past President

Dartmouth Whalers Minor Hockey Association

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"Floorball is an excellent activity you can introduce to students in the physical education classroom. It is fast pace and allows students of all skill levels the chance to succeed. Floorball takes out the aggressive play that can occur in floor hockey. Students enjoy playing this safe and fun activity."

Mark Hulshof
Leslie Thomas Junior High School