Emerging Franchise Systems Have Potential for Growth

Published on April 28, 2017

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To develop a top franchise, a franchisor needs to offer a financial opportunity for prospective franchisees with a minimum of risk. To fulfill this objective requires the following:

  1. Create a well-structured franchise program
  2. Qualify and select the right franchise candidates
  3. Provide the tools and support that franchisees need
  4. Possess Franchise Intelligence

Notice that system size is not on this list? That’s because the size of a franchise system is not always indicative of a successful franchise. In fact, in our most recent Facts & Figures report: Diamonds in the Rough: Emerging Franchise Systems Have Potential for Growth, 45% of franchise systems have less than 25 locations and although these franchises are small and might be under the radar, they can be one of the best franchises to own.

A recent study by Franchise Grade® provides some interesting statistics on emerging franchises. For example, an indication of a healthy franchise system is the Franchisee Turnover Rate (FTR). The FTR is the amount of franchise outlet closures and transfer activity in comparison to the percentage of franchise outlets. Our study reveals that the average FTR is not significantly different across franchise systems, size ranging from 6 to over 1000 outlets. This statistic shows that when it comes to FTR, the smaller franchise systems are on an equal plane with the large systems.

Franchisors that operate an emerging franchise can achieve successful growth and can effectively compete with the large systems. Some advantages of smaller systems are:

  • More available territories
  • Adjust their franchise program to meet franchise competitors
  • React quickly to changes in the market place
  • Negotiate terms of the franchise agreement without upsetting the franchise network

If an emerging franchisor wants to effectively compete with the large systems, they need to have Franchise Intelligence. This means having the data that shows the strengths and weaknesses of their franchise competitors. Armed with this information, a smaller system can more effectively compete for franchise candidates despite their smaller size.

About the Author: Ed Teixeira
Ed Teixeira is a recognized franchise expert with over 35 years experience in the franchise industry. He has served as a corporate executive for franchise firms in the retail, manufacturing, healthcare and technology industries and was a franchisee of a multi-million dollar home healthcare franchise. Ed is the author of Franchising From the Inside Out and The Franchise Buyers Manual. He has participated in the CEO Magazine Roundtable Meetings with business leaders from around the country and spoke at a number of venues including the International Franchise Expo and the Chinese Franchise Association in Shanghai, China. Over the course of his career, Ed has been involved with over 1,000 franchise locations and launched franchise concepts from existing business models. Ed can be contacted at 631-246-5782 or ed.teixeira@franchisegrade.com.

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