Operating a business, in most cases, requires a great deal of planning and hard work. Your obvious goal as an entrepreneur is to turn your efforts into something profitable, so it’s reasonable to try to gauge how much money your efforts will generate before you begin. But for any investment, your overall enjoyment – beyond finances – should be something you take into consideration, before you start your business.
Keep in mind that profit is just one dimension of having a successful business. That’s not to say profit shouldn’t be your main goal, it just shouldn’t be your only goal. As an entrepreneur, your profit potential is often driven by your passion your business, so ideally you pick a business that keeps you interested. But how can you ensure that three years from now, you’ll be as passionate about it as you are now? Steady profit keeps the lights on and your employees paid, but if you don’t enjoy what you’re doing, how long can you really be happy at what you do?
Many lucrative franchises thrive on their community impact. Goodbye Graffiti, for example offers a unique graffiti removal business model that helps businesses and communities keep eyesores to a minimum. Most people would agree that vandalism is ugly. By removing those eyesores, the quality of life is improved in the communities where the franchisee lives and works.
“From our experience operating this business in Seattle for 22 years, we have thrived by building a sense of value in our community” said Laurie Spivack, President of Goodbye Graffiti USA. “Our new franchisee from the Inland Empire, east of Los Angeles, is excited to take pride in growing their business because they know they’re making things better”.
Pride of ownership is a key trait among many successful franchisees. The enjoyment you get from helping people live their lives to the fullest can be a solid motivator, and keep you focused on your customers’ needs and wants.