--- title: "Trua: Senior Living Locators Franchise: Cost, FDD Analysis & Review" description: "Trua: Senior Living Locators franchise costs, fees, and earnings potential. Investment range: $73K-$119K. 5+ locations. Get the data you need to decide." url: "https://www.franchisegrade.com/best-franchises/brand/trua-senior-living-locators" canonical: "https://www.franchisegrade.com/best-franchises/brand/trua-senior-living-locators" markdown_url: "https://www.franchisegrade.com/best-franchises/brand/trua-senior-living-locators.md" type: "FranchiseBrand" brand: "Trua: Senior Living Locators" sector: "Personal Care & Lifestyle Services" category: "Senior Support & Home Care" investment_low: "73150" investment_high: "119095" total_units: "5" grade: "C" operating_model: "Owner-Operator" --- # Trua: Senior Living Locators Franchise: Cost, FDD Analysis & Review Trua: Senior Living Locators franchise costs, fees, and earnings potential. Investment range: $73K-$119K. 5+ locations. Get the data you need to decide. ## At a glance - **Brand:** Trua: Senior Living Locators - **Sector:** Personal Care & Lifestyle Services - **Category:** Senior Support & Home Care - **Total initial investment:** $73,150 – $119,095 - **Total units (FDD Item 20):** 5 - **FranchiseGrade grade:** C - **Operating model:** Owner-Operator - **States with locations:** GA, SC ## Trua: Senior Living Locators — franchise facts ### What is the total investment required to open a Trua: Senior Living Locators franchise? Total investment ranges from $73K-$119K, covering franchise fee, software, initial marketing, training, and working capital. This includes the $52K franchise fee plus equipment, technology setup, and operational startup costs for a home-based model with minimal physical infrastructure requirements. ### What is the franchise fee for Trua: Senior Living Locators and what does it cover? The franchise fee is $52K and covers proprietary software licensing, comprehensive initial training (114 hours), access to the franchisee network, initial marketing materials, and setup assistance to launch operations. This fee grants the right to use the Trua brand and operate within an assigned protected territory. ### What are the ongoing royalties and fees for Trua: Senior Living Locators franchisees? Ongoing costs are minimal: 0.08% royalty on revenue and 0.02% advertising fund contribution. These exceptionally low percentages (totaling 0.10%) preserve franchisee profitability while supporting brand development, technology updates, and national marketing initiatives. ### What liquid capital and net worth are required to qualify for Trua: Senior Living Locators? Specific liquid capital and net worth requirements are not disclosed in available data. Prospective franchisees should contact the franchisor directly; however, the $73K-$119K total investment suggests minimum liquid capital in the $40K-$60K range with corresponding net worth requirements typical for home-based service franchises. ### Does Trua: Senior Living Locators offer financing or third-party funding options? Financing details are not disclosed in the franchise data provided. Prospective franchisees should inquire about franchisor relationships with SBA lenders, equipment financing, or third-party funding partners. The low investment level may qualify for personal loans, home equity lines, or retirement account rollovers (ROBS). ### What initial training does Trua: Senior Living Locators provide? The franchise provides 114 hours of comprehensive initial training covering senior living placement expertise, software navigation, consultative selling techniques, community relationship-building, and operational best practices. Training is delivered by experienced franchisor staff with geriatric care backgrounds and includes both classroom and hands-on components. ### What ongoing support does Trua: Senior Living Locators offer after launch? Franchisees receive continuous operational support including regular check-ins, marketing guidance, software updates, access to peer networks, performance metrics tracking, and updated training on new senior living communities. The franchisor provides monthly webinars, quarterly business reviews, and responsive support for client relationship challenges. ### Does Trua: Senior Living Locators provide site selection or territory assignment assistance? The franchise operates a home-based model with protected territories assigned at no additional cost. Site selection is not applicable since operations function from home; territory protection is granted based on geographic availability and franchisee location, with franchisor guidance on territory viability. ### What are the day-to-day operational responsibilities for a Trua: Senior Living Locators owner? Owner responsibilities include conducting one-on-one senior living consultations with families, managing client relationships through the proprietary software platform, building partnerships with local assisted living communities, following up on placements, and marketing services locally. Most work is client-facing consultation and relationship management conducted from the home office. ### Is Trua: Senior Living Locators better suited for owner-operator or semi-absentee ownership? This franchise is primarily designed for owner-operator models where the owner personally conducts consultations and builds community relationships, as the business model depends on personal trust and expertise. Semi-absentee operations are possible at scale with administrative staff, but success requires substantial owner involvement during the first 12-24 months. ### What lifestyle and time commitment does owning a Trua: Senior Living Locators franchise require? The home-based model offers flexible scheduling, with owners controlling client appointment times and workload intensity. Initial ramp-up requires 40-50 hours weekly for business building and community outreach; mature operations typically stabilize at 30-40 hours weekly, allowing work-life balance and semi-retirement compatibility. ### What territories are currently available for Trua: Senior Living Locators expansion? Currently operating in 2 states (Georgia and South Carolina) with 5 outlets total, indicating significant expansion opportunity across the U.S. Available territories are substantial; prospective franchisees should contact the franchisor for specific territory openings and strategic expansion plans. ### Does Trua: Senior Living Locators allow multi-unit ownership? Multi-unit ownership options are not explicitly detailed in available data. Given the home-based model and early franchise stage (founded 2023), prospective franchisees should inquire directly with the franchisor about multi-territory or multi-unit expansion possibilities as the system scales. ### Does Trua: Senior Living Locators offer area development or master franchise agreements? Area development or master franchise options are not described in the franchise data provided. Early-stage franchisors (founded 2023) typically focus on single-unit franchise sales initially; franchisees interested in development or master rights should inquire directly about future opportunities as the system matures. ### What is the revenue model and profitability outlook for Trua: Senior Living Locators? Revenue is generated through commission-based placement fees paid by assisted living communities for client referrals; some franchisees may charge families direct consultation fees. Low overhead (home-based), minimal ongoing fees (0.10% total), and recurring commission streams create attractive unit economics; profitability typically achieved within 12-18 months. ### What differentiates Trua: Senior Living Locators from competitors in the senior placement market? Trua emphasizes founder credibility (Geriatric Certified Specialist with 15+ years expertise), proprietary placement software, personalized one-on-one consultations (versus impersonal online databases), and comprehensive ongoing support. The home-based model offers lower barriers to entry than brick-and-mortar competitors, with exceptional margin preservation through ultra-low royalties. ## Research this brand - Full profile: https://www.franchisegrade.com/best-franchises/brand/trua-senior-living-locators - Compare it side by side: https://www.franchisegrade.com/compare - Check affordability against your capital: https://www.franchisegrade.com/affordability-calculator - Franchise terms used above: https://www.franchisegrade.com/tools/franchise-glossary --- *Source: [FranchiseGrade](https://www.franchisegrade.com) — independent, FDD-derived franchise research.* *Cite this page as: https://www.franchisegrade.com/best-franchises/brand/trua-senior-living-locators* *Training, indexing and quotation are permitted — please attribute and link to the source URL above. Full-text reproduction of the whole page is not. Licensing: privacy@franchisegrade.com*