At, we are engaged in groundbreaking work. We compare and grade franchise systems for their investment value.

Our research, assessment, grading and reporting services correlate information from a diverse cross-section of stakeholders in different franchised industries: retail, manufacturing, finance and service — to name just a few.

We want to raise the bar for the Franchise Industry.

We have assembled a talented, interdisciplinary group of dedicated professionals into key teams:


Jeff Lefler leads our Management Team as our Chief Executive Officer with fifteen years of small business experience, ten of those in franchising. Jeff has operated a successful franchise with Canada Bread since 2006. In 2008 Jeff created the National Bread Network, an Independent Franchisee Association representing Canada Bread Franchisees and was also a Member of the Strategic Committee of the International Association of Franchisees and Dealers. You can find Jeff’s full bio here.


Eric Karp, Partner, Witmer, Karp, Warner & Ryan LLP, Boston MA is our United States Counsel.  Eric is one of the top US lawyers who represents Franchisees exclusively.  Eric also acts as counsel to numerous franchisee associations and served on the Board of Directors of the American Franchisee Association (AFA) for ten years.  See Eric’s full bio here.

David Gray, Associate, Macdonald Sager Manis LLP, Toronto ON is our Canadian Counsel.  David works in MSM’s Franchise Practice Group and is a Member of the Canadian Bar Association and Ontario Bar since 1999.  David has significant experience in franchising, licensing, intellectual property and commercial and corporate disputes.  See David’s full bio here.

If you are a Franchisee looking for legal advice at preferred rates*, contact either Mr. Karp ( or Mr. Gray ( and mention


Our Research Team is at the heart of our enterprise. The accuracy of our reports is maintained by a sizeable amount of data and information collected from carefully screened Franchisee survey participants. Due to our rapid growth we have recruited some of the top professionals in fields of data collection and analysis. Our team is headed by a PhD consultant experienced in survey data collection and analysis specifically relating to customer and employee satisfaction. His primary goals are to ensure our strict compliance with data collection standards and protocols.

Data Management

We are proud of our tireless Data Management Team who work countless hours to collect the numerous details of the franchise systems we research to ensure the accuracy and integrity of our data.


Our interaction with franchised business interests and individual Franchisee investors requires a solid understanding of the culture of franchising combined with the creativity and skills to deliver relevant content that reflects our belief and core values. With decades of experience in digital, print and online technologies, our Communications Team works to maintain the clarity and cohesion of our mission, our message and our brand.


Employing industry standards and leading technologies in our data facility and online, our IT Team designed and operates the proprietary “analysis engine” we use to process our data into valuable reports.

We’re Quite Social

We continually share great information through our social media channels so follow us on TwitterGoogle+ and LinkedIn or like us on Facebook, it’s a great way to stay up to date on our work.

Working with us

We are always open to adding new members to our teams. Currently we are rapidly expanding our Sales and Research Teams. If you are interested in working with us in these capacities please